January 2014
| Business World Magazine | 177
S
uccess doesn’t always have to be
complicated. Sometimes, in fact,
it’s just a matter of taking a basic
concept and executing it to a higher stan-
dard.
Such is the case with the Copper Cel-
lar family of restaurants, which has taken
a clear-cut mission – providing quality
food with quality service at competitive
prices – and turned it into a dynasty of
nearly 40 years in and around its home
base of Knoxville, Tenn.
The company owns its own trucks and
does its own driving to supply its restau-
rants. It houses its food supplies and ships
from a centralized Knoxville commissary
