164 | Business World Magazine |
January 2014
I
t’s all about the beer, the food and the
mountain bikes. But the story of the
Oskar Blues Brewery and its associat-
ed interests would be woefully incomplete
without including the common theme that
links each and every business decision and
endeavor.
PASSION
“We’ve been really fortunate,” says Chad
Melis, the company’s director of marketing.
“You see the numbers and the successes we’ve
had along the way. There are infinite num-
bers of people we need to thank for being in
the position that we’re in and to be able to
come to work every day and do what we’re
passionate about. We’re all living the dream.”
HEADY WORDS, INDEED
But in this case, it’s far from a savvy marketer
simply reading a compelling script. Rather,
