January 2014
| Business World Magazine | 15
data since leading automakers, news media
and governments already rely upon them for
vital traffic information. We’re taking the
guesswork out of one of consumers most im-
portant purchase criteria – their commute.”
According to the National Association of
REALTORS, 73 percent of all homebuyers
consider drive time to work a key purchase
criterion. Additionally, the U.S. Census Bu-
reau’s 2013 American Community Survey
found 88 percent of American commuters
travel to work by car. More than 600,000 of
those commuters face commutes of at least
50 miles from home taking at least 90 min-
utes each way. Remax.com will bring INRIX
Drive Time to customers in all 50 states
(beginning with New Jersey) over the first
quarter of the year. To determine drive times
using this new feature, potential homebuy-
ers simply enter the addresses of the loca-
tions most important to them as part of their
search criteria. The tool automatically shows
neighborhoods and properties that meet
their desired travel time.
“In a worldmeasured inmiles, wemeasure
it in minutes,” says INRIX General Manager
of GeoAnalytics Kevin Foreman. “Using IN-
RIX Drive Time, RE/MAX is able to help
agents better serve clients with insight in-
valuable to consumers’ pursuit of the perfect
home.”
