60 | Business World Magazine |
February 2014
of a Model T horn, was picked via a cus-
tomer contest. And when a second store
opened a few weeks later to instantly
positive reviews, the concept was off and
running. It’s since grown to nine stores in
and around the Greater Harrisburg area,
creating a ubiquitous presence that the co-
founder playfully labels “the Starbucks of
sports bars in central Pennsylvania.”
“People typically thought, ‘Sports bar
and grill, the food will be from the freezer
to the fryer. I go there for the games, but
I wouldn’t necessarily go there for din-
ner,’” says Huether, a former Snap-on
Tools franchise owner. “We believe we
have taken that casual dining, sports-bar
food to the next level. Our menu is chef-
created and we use fresh, quality ingredi-
ents.”
All mozzarella triangles consumed in
the restaurants are hand-breaded with an
in-house recipe, all salsa is made in-house
and all chips, too, are made to order. Each
of the 40 proprietary wing sauces were
developed by the executive chef, and
Huether is proud of Arooga’s standing as
a five-time national winner at the annual
Buffalo Wing Festival, known as the Su-
per Bowl of wing festivals.
The menus cover significant ground
