54 | Business World Magazine |
February 2014
concept is that you never have to overcome
a brand-awareness hurdle,” Whittle says.
“Whether here in the U.S. or abroad, every-
one knows Hooters and most people have a
genuine fondness for the brand."
The ideal franchisee, he says, is someone
who’s operated multiple restaurants in a giv-
en market, or someone who’s entering the
project with access to an experienced part-
ner. Also key, in addition to financial where-
withal, is a desire to develop multiple restau-
rants.
Whittle says Hooters looks for potential
franchisees with $1.5 million in available
cash on hand, and a $2.5 million net worth,
but these levels can vary depending upon the
market.
But it’s not simply about the money,
Whittle says. Hooters is first and foremost a
people business.
