August-September 2014 | BusinessWorld | 137
“That's really where our future is. We have
investment bankers, software engineers and
we've got franchise owners of other
franchise systems who've bought into
Precision Door. We cater to professional-
type individuals who are looking at big
picture, long-term growth, not 'I need to
earn a paycheck today.'”
After previously selling franchises based on
where there was confirmed interest in the
opportunity, the company is now taking a
proactive approach and has identified 27
markets it feels are ideal for a territory
agreement – based on demographics,
population density, number of single-
family homes and easy access to a
distribution network. It is actively seeking
candidates in those areas.
The company's five-year plan for strategic
growth aims for four or five new location
agreements each year on theway to reaching
100 by 2020, and then expanding the
product internationally – following up on a
decision two years ago to trademark logos in
both theEuropeanUnion andAustralia.
Another target by 2020: $200 million in
