April 2014
| Business World Magazine | 183
we got bigger.”
The three counties to which Heartland
provides 911 service boast a combined pop-
ulation of 30,000, and Cheek says the annual
call volume to which the company responds
is near 10,000. Thirty-five percent of those
calls are 911 situations, while the remainder
are transports and other non-emergencies,
including moving VA patients to such far-
flung places as the Atlanta suburb of Decatur
and Charleston, S.C.
In the wake of Hurricane Katrina nine
years ago, it also worked with patients as far
away as Louisiana.
“That’s the business we’re in,” Cheek says.
AT A GLANCE
WHO:
Heartland EMS
WHAT:
Private medical ambulance company
providing services from emergency
care to non-urgent transportation
WHERE:
Headquarters in Cochran, Ga.; dis-
patch centers in seven locations
WEBSITE:
