November 2013
| Business World Magazine | 253
and benefits to local farmers, retailers,
craftsmen, tour operators and more. San-
dy Lane also regularly contributes to the
variety of local philanthropic initiatives
and sponsors venues that compel people
from around the world to come to Barba-
dos. For example, for more than 17 years,
Sandy Lane has been a primary sponsor
of an equestrian event known as The Bar-
bados Gold Cup. This event, cosponsored
by the Barbados Turf Club and Barbados
Tourism Authority, has had jockeys and
horse racing enthusiasts from across the
world annually galloping to Barbados for
32 years. In recent years, Sandy Lane has
donated more than $3 million in prize
money to support this venue which has
increasingly proven vital to the national
strategy involving sports tourism.
Sandy Lane is not just a place to stay;
it is one of the reasons why people travel
to Barbados. Throughout the year, visi-
tors can capitalize on specially-priced
packages that allow for a Family Escape,
Romantic Escape, Golf Escape or Spa
Escape. But for all the excellence it im-
parts, for all the services rendered from
the friendly and helpful staff, no doubt,
guests may find they do not wish to es-
cape too soon from this most legendary of
world leading resorts.
