BWM - Nov 2013 - page 110

110 | Business World Magazine |
November 2013
gram devised by the Textile Rental Services
Association (TRSA), a national leader in
advocacy, training and professional certifica-
tion critical to all in this industry. Hernan-
dez explains that through ATM’s commit-
ment to environmental responsibility, new
“green friendly” standards have been imple-
mented which serve as a model for everyone
in the industry. ATM has set benchmarks
that include 40% reduction in pollutants
discharged, 40% reduction in pollutants
discharged, 60% reduction in water usage,
Frankie and Dean Martin in front of the trucks
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