Page 209 - BWM March 2013

March 2013 | Business World Magazine | 209
You won’t find examples of Trinity’s tool-
making tenacity in the “$1.00-buys-any” sec-
tion of your local hardware store. Yet, when
it comes to open-endwrenches, combination
wrenches and other tools that can withstand
several lifetimes of application, good chance
you’re seeing something manufactured by
Trinity. Again, its long-term effectiveness
and dependability is a derivative of Trinity’s
focus on value.
Service, explains Johnston, can be very
intangible when tied to a product, but at
Trinity, it means going the extra mile to en-
sure customers are receiving what they want,
where it is wanted and when it is wanted.
The company constantly assesses each point
of interaction that directly impacts their rela-
tionship with clients. “We look at every place
where our practices, our products, touch the
customer, and we focus on giving them what
they need,” he says.
As for integrity, Johnston says just as cus-
tomers rely on the integrity of products, in-
tegrity is at the core of how Trinity conducts
its business. He offers an analogy, “Suppose
you find out that your company is going to
be featured on ’60 Minutes’ - Do you en-
courage your kids to watch it or do you hope
they won’t see it?” asks Johnston. “We’re very
proud of the work we do here, and when you
work somewhere that lets you, not only live
with, but feel good about what you’ve done,
that’s a good place to work. We do the best
we can to treat people the way they should be
treated, inside and outside the company, and
still live up to the philosophy that a hand-
shake is as good as a contract,” says Johnston.
FORGING THROUGH
THE FUTURE
Trinity Forge is poised for a new era of ser-
vice and Johnston expresses optimism with