Page 208 - BWM March 2013

208 | Business World Magazine | March 2013
made from any other metalworking system.
As Johnston asserts, “the only thing better
than a forging is a heat treated forging.” And
it is for this very reason, forging is especially
fundamental in conditions that depend and
demand both reliability and safety. Johnston
says the awareness of the critical performance
requirements of their products has always
prompted particular attention-to-detail at
Trinity Forge. As their business has heated
up by service to new industries, as they grew
to efficiently respond to the pressures of mar-
ket force demands and competition, Trinity
Forge has been similarly strengthened by its
forging of core principles that Johnston says
penetrate into every aspect of business op-
erations. He identifies these as value, service
and integrity.
“Value is our assurance that a customer,
and that includes the end consumer, is get-
ting the most per dollar they spend,” says
Johnston. “When we make a tool, and we
make tools which are sold to customers who
go on to sell them to consumers throughout
the world, our goal is to make it so that it
never fails you. It is something that can last
you for all your life and then you can pass it
down to your children.”
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