July 2013
| Business World Magazine | 97
office of sorts and started visiting various lo-
cations to secure new customers. He sensed
that new opportunities would emerge in a
destination “out there” which coincidedwith
the direction of Kokomo, and with nothing
but his faith to guide him, he began visiting
with potential customer bases. Ott says after
knocking on a few doors, he began to notice
puzzled looks from those who claimed they
had already agreed to call the company for
transport services, just as they had already
assured the other company representative.
Ott thought maybe his partner had already
approached these operations, but soon real-
ized, a completely separate, competing am-
bulance service was being launched, quite
coincidentally, at the same time. Despite a
mass loss of employees and the increase in
competition, Ott was not only able to stabi-
lize operations, but also grow customers so
sufficiently that after his first year, Ameri-
Care’s profits had grown three-times greater
