July 2013
| Business World Magazine | 69
their members that contains LISTSERV’s,
blogs and an online library resource for them
to communicate easier and faster with each
other.
CONTINUING EDUCATION
At the moment, the main challenges facing
Texas Association of Convention and Visi-
tors Bureaus include high gas prices, and
ensuring that communities see the value of
their convention and visitor bureaus receiv-
ing continuing education. “Sometimes our
members still have to justify to their city
leaders or to their boards why they need to
have continuing education,” Snyder says.
“I was looking at conference materials from
three years ago and it was an introduction to
MySpace. Things change so fast, especially
with social media, and we’re bringing in so
many people. They have to be educated fast-
er, better and more frequently, as opposed to
once a year.”
Another priority for the association
is technology. They have to constantly be
evaluating how it will impact their mem-
bers. TACVB is always keeping their eyes on
what’s working now, and what is going to be
working tomorrow, next week or next year.
“It’s vital,” Snyder says. “Google+, is that the
next thing? Or is that just going to be out
there and over?”
“For our members is there going to
2012 Annual Conference Killeen TX Group
