164 | Business World Magazine |
July 2013
vation services. Both collaborate closely with
their customer, gleaning exactly what the
homeowner wants or needs, and then they
commit themselves to delivering on those
expectations. In full expression of his profes-
sion prudence, Pasternack says, “And we put
everything in writing so there is a clear doc-
ument of what the expectations are, which
helps ensure that everyone is on the same
page.”
In terms of their renovation projects,
Pasternack says Foundations has been typi-
cally drawn to projects in the $75,000 to
$300,000 price range; projects which enable
them to demonstrate the full visual dynam-
ic of change, preferably in spaces that don’t
include a basement. To explain, Pasternack
says he deploys a formula that meticulously
accounts for jobs costs and market-specific
pricing trends which are weighed against
the profit margins desired by the company.
He says basements too often come with wa-
ter damage issues which result in plumb-
ing repairs and wall repairs which are both
costly and time consuming. He prefers to
avoid these types of projects, but for the re-
cord, both assert that their firm can assist in
any project regardless of size or complexity.
Trow asserts that it is much easier to man-
age a project from concept to completion,
The Hardendorf Living room, before remodel
