Page 183 - Jan 2013

January 2013 | Business World Magazine | 183
When the people at Devex came up with
the name SmartMine for their mine opera-
tion control solution, they were not just giv-
ing a product a name – they were declaring
a philosophy for doing business. Fourteen
years after the fact, that philosophy remains
as intrinsic to the company as ever. Aston
Bell, Devex’s Director, Asia Pacific, says that
he is often invited to speak at various events,
and when that happens his focus is always on
providing information that he hopes will be
valuable to the industry. “Sure, we want more
mines to use SmartMine, that’s a goal,” he ad-
mits. “But every meeting, or every breakfast,
or every event that we attend, it’s really not
about waving the flag and saying ‘buy Smart-
Mine technologies’. It’s really about allowing
people to understand that we understand
the industry, we understand their challenges
and issues, and we have some information