December 2013
| Business World Magazine | 25
hired and helped us narrow down people
we were recruiting. We were providing
geriatric care and we understood how that
was different from other forms of care, but
we also understood what was important
to nursing home administrators in terms
of response speed, customer service and
communication,” says Vatch.
Yet, Vatch also explains that nursing
homes today have transitioned to provide
services for other patient segments, atypi-
cal of the traditional model, and over time,
clients would ask whether SeniorCare
EMS could also respond to these needs.
Michael Vatch
