BWM Aug/Sept 2013 - page 112

112 | Business World Magazine |
Aug/Sep 2013
aces constructed for a business park and the
rest for commercial and retail, and an allur-
ingly new high-end, assisted-living facility
called Homestead South at the end of the
development.
“Homestead South built an 83-unit as-
sisted living facility,” adds Digby. “The goal
was to attract retirees to a private residential
setting which feels more like living in an all-
inclusive resort.”
While consistent population growth cer-
tainly can warrant the private building of an
assisted-living center, the 45 acre develop-
ment got underway without the retail con-
tracts typically in place for a project of this
magnitude. To this, Digby asserts, “That’s
where the leap of faith occurs ... sometimes,
you have to have confidence it will happen.”
Even more impressive on the build of the
commercial and industrial zone is the fact
that the City itself acted as the developer on
the project. A role almost never run through
city hall, but a decision that would give back
more to the community in the long run, and
showcase and unwavering outlook of sus-
tainability in the city.
“Rather than sit back and waiting for
something to happen, council decided to
step forward and make it happen to create a
place to attract retail,” states Digby.
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