BWM Aug/Sept 2013 - page 110

110 | Business World Magazine |
Aug/Sep 2013
Though many communities throughout
NorthAmerica continue to endure job losses,
struggling industries and impacts born from
the recession, the Canadian community of
Morden has not only developed a platform
for survival, but engaged a strategy that has
resulted in only one real challenge - coping
with the increasing numbers of people who
want to be here.
“We are seeing three to four percent
growth every year driven by jobs that are
available,” says Cheryl Digby, Communica-
tions Development Officer. “These are jobs
in manufacturing and agriculture primarily,
but also tourism and spin off jobs for teach-
ers, doctors, and lawyers.”
So how does a small, southern Manitoba
city with a population of 7,812 accomplish
the impossible?
“Ten to fifteen percent of the popula-
tion is represented by immigrants who have
moved here in the last ten to fifteen years”
notes Digby. “With the growth of the man-
ufacturing sector, we had a labor shortage,
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