124 | Business World Magazine |
April 2013
each unit location is operating as profitably
as it can. Franchisors are therefore using data
from FBR to not only better respond to the
questions from potential investors, but also
to measure perceptions from existing inves-
tors as necessary to determine the strengths
and weaknesses within their respective en-
terprise.
SUCCEEDING IN
SATISFACTION
Rowan says franchising routinely offers great
opportunities for entrepreneurs to enjoy the
benefits of self-employment and FBR’s goal
is to help entrepreneurs successfully achieve
their dreams. In the course of their efforts,
FBR found that there are many companies
who are dedicated to serving their fran-
chisees and today, those efforts are distin-
guished through an annual awards program
that reports on top performers.
The most recent report on franchisee sat-
isfaction was comprised of data from 6,600
multi-unit franchisees at more than 300
franchise companies. The report helps dis-
tinguish the best brands for multiple-unit
ownership. Franchise Business Review’s re-
search shows that franchise operators who
own more than one unit within a brand tend
to be more satisfied overall than single-unit
owners. “We’re not surprised to see higher
satisfaction among multi-unit owners be-
cause profitability can play a big part in
satisfaction, and multi-unit operators tend
to be more profitable,” says Rowan. “What
is surprising is the multi-unit operators we
surveyed rated their systems higher on every
