64
| Business World Magazine |
September 2012
more than just grow a business, while still be-
ing profitable and successful,” he says.
College Hunks offers a wide range of
training to its franchisees. In addition to a
pre-opening process, which includes seven-
day on-site training, Jackson himself coaches
franchisees about marketing and culture. He
gets them familiar with what they’re going
to do locally to grow the business, and how
they’re going to market the brand name.
Steven Nickels, their National Head
Coach, pushes training hard and does a large
portion of it to get franchisees to understand
all the different systems. It’s his goal to edu-
cate franchisees as to what their day is going
to look like when they’re a successful owner.
“
We just invested a lot in order to update
