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| Business World Magazine |
September 2012
enal. That’s a lot of yogurt.”
Yet another advantage to their business is
their approach to staffing – approximately
130
people work under the Fro.Zen.Yo ban-
ner, and the number varies at different times
yearly, which makes it fairly manageable.
“
Our stores can run with just a few people,
and when we’re really busy we can jump to
four people per store. But we don’t need a lot
of people to operate our stores,” says Rendel-
man.
The quality of people attracted to Fro.
Zen.Yo also helps to set the brand apart. “We
have phenomentally talented staff,” he says.
“
Everybody is committed and passionate to
what they’re doing.”
Finally, Fro.Zen.Yo stands above the
crowd due to their propriety coffee blend
–
Zombie Coffee, which Fro.Zen.Yo execu-
tives came up with after observing the kind
of social components their stores were serv-
ing.
TWO IN ONE
The way Fro.Zen.Yo approaches their fran-
chises is to incorporate them as “two busi-
nesses in one” with their Fro.Zen.Yo and
Zombie Coffee brands. “We’re selling two
