September 2012
| Business World Magazine | 47
F
ro.Zen.Yo is a healthy, self-
serve frozen yogurt franchise
based in Washington, D.C.
They offer 16 flavours and over 30
toppings all at an affordable price.
Owner Chuck Rendelman start-
ed the company in 2009 after a
friend of his showed him a self-serve
yogurt store while in Las Vegas. Ren-
delman became fascinated with the
business model. Upon returning to
D.C., he was looking for something
to do since he sold his previous busi-
ness, and that’s when Fro.Zen.Yo was
born. “I explored the idea and then
started doing all the research,” he re-
calls.
Being the first frozen yogurt store
in D.C. has given the company a
competitive edge in the marketplace.
They were immediately accepted by
consumers upon opening in a prime
location in the downtown business
district, Rendelman says. “Our yo-
gurt is fantastic and our pricing is
very good. We just have a store that
is a lot of fun to come to,” he says.
Another thing that sets them
apart from competitors is the sheer
volume of their sales. They double
the numbers of their competition,
Rendelman says. “We have a number
of stores that earn over a million dol-
lars a year. Our profits are phenom-
