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| Business World Magazine |
October 2012
P
lanet Beach is the world’s first and
largest automated spa with hundreds
of locations in operation across the
globe. They are globally renowned for their
skin care and wellness services – which save
clients both time and money and help them
lead healthier and happier lives than they
previously thought possible.
CEO Stephen Smith envisioned the Planet
Beach concept after he passed by a neon sign
in front of a defunct New Orleans tanning
salon in 1994. The sign said “Electric Beach.”
Smith had operated health clubs and gyms
for years, and understood the value of help-
ing people live healthy lives. He had always
wanted to help people feel better about
