Page 95 - BWM Oct 2012

October 2012
| Business World Magazine | 95
ting different ideas, and collaborating with
us on making this system better.”
GEARING UP FOR GROWTH
Today, Uptown Cheapskate has 18 stores
with five more in the leasing process or buy-
ing stages. As they move forward, Scott’s
goal is to take the brand to 100 stores in the
next five years. That will allow them to take
marketing to the next level, and to grow the
concept faster and more efficiently. On the
corporate level, they are currently “gearing
up” to handle that growth and ensure that
they will be efficient enough to provide top
notch support to their franchise owners as
they grow.
Another goal moving forward is to get each
of their franchisees to the level of 20 per
cent profitability level or higher. “Our job
is to make our franchise owners successful,”
Scott says. “It’s a somewhat self-serving goal,
because our success is directly correlated to
their success. We’re definitely partners in
what we do here.”