November 2012
| Business World Magazine | 91
art, potential franchisees could benefit from
certain technical prowess.
In terms of the future, Hatch says the
focus is not rapid expansion, but smart ex-
pansion. He envisions increased awareness
of Hometown Threads as a nationally rec-
ognized brand with a reputation that is as
consistent with quality as the goods they
produce. He also says their mission is not
so much about growing stores, but growing
their base of customers. This, in turn, helps
all franchisees.
As they grow the franchise, Hatch says
their goal is to connect with not just anyone,
but someone who can contribute to the work
being done by all.
“
Not anyone can do this, it’s not like
a food business, as a production company,
we produce. There’s industrial machinery in-
volved, software systems have to be learned
along with store operations,” says Hatch.
“
We want to talk to people who like to sew,
who like to create, and who have a passion
for people… it takes more than the right kind
of person, but the right kind of personality.”
In focusing on serving their franchi-
sees as strongly as they serve their customers,
producing products that fulfill the growing
demand for personalized good, Hometown
Threads will continue to winningly weave its
way to higher acclaim; further emerging as
more than mere merchants of embroidery,
but an excellent business model.