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| Business World Magazine |
November 2012
ing, lease negotiation, marketing assistance,
human resource training, vendor network
access, mass buying discounts, inventory
management consulting, marketing trends
analysis – and basically, everything you need
to know to operate from front to back end.
But not just operate, to operate at peak ef-
ficiency and profitability.
“
We have created systems that enable
a successful operation,” says Hatch. “I guess
if you had to look at it, as a franchisee versus
independent, when someone starts a busi-
ness, there are so many decisions to make,
and so many unknowns to encounter. With
us, someone wouldn’t have to make unedu-
cated guesses. We’re providing an entire sys-
tem, like a business in a box, and that’s a ma-
jor benefit for someone starting a business.”
The principals of Hometown Threads
have established relationships with vendors
and commercial clients, have conducted in-
depth analysis of market trends to knowwhat
sells and when it sells, and basically know
what works and what doesn’t. Franchisees
benefit from this exchange of knowledge.
And for all the focus placed on serving cus-
tomers, the administration extols that much
more effort in serving franchisees and that
means being available each and every day.
Franchisees undergo three weeks of in-
tricate training which includes learning how
to operate the machinery. Hatch says that in
addition to customer service skills, leader-
ship skills and appreciation for embroidered