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| Business World Magazine |
November 2012
does it better. For example, Salitore describes
the flaws in cleaning functions some follow;
that system of soaking a carpet with warm
water and soap, which is then sucked-up in
what is called the “wet extraction” process.
Unfortunately, this methodology only al-
lows for some 75% of the moisture to be col-
lected. What remains in the carpet becomes
a breeding ground for mold spores, odors
and residual filth. Over time, especially in ar-
eas of high traffic, the resulting consequence
is a smelly and unsightly mess. This, in fact, is
the main reason why so many carpets wind-
up being replaced so often. It is not because
of wear-and-tear, says Salitore, it is because
of stench and staining.
MilliCare clients benefit from a dry
system involving the use of specially for-
mulated polymers that do more than clean;
they actually preserve the life of the mate-
rial and in a very eco-friendly way. But to
put the wondrous science and significance of
the Millicare solution in proper context, one
must first understand the extraordinary ori-
gin of the company.
REGALLY ROOTED
MilliCare is a subsidiary of that recognized
in the textile world as the oldest, largest and
leading innovator of industry – Milliken.
Founded in 1865 as a textile wholesaler,
the Milliken family expanded operations by