Page 45 - BWM Nov 2012
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November 2012
| Business World Magazine | 45
“
That makes a huge difference to this
business,” DeHart says. “When you look at
our brand, we’re just so different than every-
body else in the market.”
When they look for new caregivers,
their search is all about identifying passion
for caring. They want employees with the
same purpose-driven focus DeHart has,
which is “a purpose for making a difference
in somebody’s life.” They also look for some-
body with an aptitude for building great re-
lationships with clients in the community.
“
It’s really a word of mouth-driven business,”
DeHart says.
