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| Business World Magazine |
November 2012
60
+ franchises. At their head office, known
as “HeartQuarters,” they have about 55 full-
time employees. Their relationships with
their caregivers and franchisees are the fo-
cal point of their operations. You can’t build
an enduring and great brand until you build
a great culture first, DeHart says. “I call it
building a culture from the inside out.”
Earlier this year, the company won
key awards based on their corporate culture.
They were recognized for having one of the
most positive cultures in Canada and were
named one of the country’s top 10 employ-
ers. They’ve been winning similar awards for
the last five years for having “one of the best
cultures in health care, if not the best,” De-
Hart says. “Culture is really our thing. We’re
one of the best companies to work for in the
entire country.”
“
Those awards are the outcome of our
culture, which is why they’re so meaningful
to us,” he adds.
Since Nurse Next Door is one of the
top-rated employers in Canada, they attract
the best staff – resulting in a well-below aver-
age turnover rate compared to industry stan-
dards. The average turnover in home care is
70
per cent. At Nurse Next Door, it’s seven.