November 2012
| Business World Magazine | 21
franchise holders. This team offers every-
thing from one-on-one mentoring that as-
sists withmerchandising or marketing needs,
diversifying inventory, business logistics and
more. Dahl says FCI has no products to sell,
but plenty of services. This can include iden-
tifying market trends, insight on purchasing
products for the best prices from the vast ar-
ray of vendors which they have worked with,
and all in terms both convenient and cost ef-
fective. Marketing and advertising support
is complemented by FCI’s relationship with
WebbMason, a company that has garnered
national recognition for their expertise in
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