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| Business World Magazine |
November 2012
More business leaders are realizing the
power of partnering with WebbMason. The
marketing services provider empowers or-
ganizations to gain control of their print
and brand management, and to employ
custom marketing solutions that pinpoint
prospects, increase conversion and reten-
tion rates, track and boost ROI, and turn
data into action.
WebbMason’s MarketingBench® technol-
ogy gives franchises and other firms a cen-
tralized portal that simplifies and improves
brand management and procurement
(
printing, promo products and fulfillment/
distribution). No matter their location, ap-
proved employees can order brand-compli-
ant items they need, when they need them,
from a tool that also includes administrative
controls and real-time reporting. Market-
ingBench is now used by 1.5 million people
nationwide.
In addition, WebbMason’s Interactive team
empowers franchises to find business, win
business and keep business through online
marketing approaches. The firm’s tools and
strategies drive results, enabling organiza-
tions to increase interactions with pros-
pects, customers, employees, and others
they need to engage.
For more information on how WebbMason
can help your franchise visit
www.webbma-
son.com
or call 800-609-0065. With 21 offices
nationwide, we are sure to have an office near
you.
own franchise. This kind of retention con-
notes to continuity of service and consistent
familiarity with customers: an aspect often
obscured at big-box stores where there is
seemingly constant turn-over. “There’s a dif-
ference in the atmosphere,” notes Dahl.
While store owners focus on fulfill-
ing their customers’ needs, FCI is steadfastly
focusing on helping their franchisees. De-
scribing their corporate culture, Dahl avows,
“
Our motto for years has been the success of
franchisees is our highest priority… and we
live by that.”
FCI engages a staff of less than two
dozen whose primary purpose is to serve the
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