November 2012
| Business World Magazine | 157
business where there are literally millions of
animals out there,” Miller says. While they
do have a sufficient supply to meet consum-
er’s demands, the limited bison population
creates a balancing act for them. “Our sup-
ply is somewhat limited, which creates chal-
lenges for us, chefs, restaurants and the con-
sumer – who are always thinking they can
get anything they want anytime they want
with very short notice.” As a young com-
pany, NebraskaBison.com is looking at ways
to grow the business. Product development
is constant and new items are added to their
menu regularly. They recently introduced a
new bison jerky and are currently working
on a bison hot dog, but it won’t be ready for
consumers until it is “extremely healthy and
high quality,” Miller says.
They’ve also recently purchased an ad-
ditional fairly substantial-sized ranch to ex-
pand their operations and development of
bison. “We want to control the product all
the way through for quality control purpos-
es,” he says.