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May 2015

| Business World

123

has its persuasive and unique nuances.

“We already know we’re a close and conve-

nient airport because we are smaller – less

wait time and less drive time, so that’s one

of the challenges that we face,” Curry said.

“With this rebranding and all the improve-

ments of the airport and the international

status, and at some point having some com-

mercial international flights, we hope to

keep increasing the demand for air service

that our customers will utilize more.”

From one-mile fun runs to a longest drive

contest on the newly opened and expanded

runway 9/27, Tallahassee Airport constantly

explores unique opportunities to market the

airstrip. While the airport is preparing for in-

ternational designation, Curry remains loyal

to the local cause, never losing sight of the

people and the place that makes Tallahassee

so special.

“We want to enhance the value of our airport

to our customers,” he said. “We would like

to transition the airport into an intermodal

facility, one that has different types of trans-

portation modes either located in, around,

or in close vicinity to the airport. We’d like

to attract businesses that are compatible

with the airport to provide a large source of

employment opportunity.”