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Business World |

June 2015

56

Clubhouse, as well as a boat dockage that

the residents have exclusive usage of. Each

home in Silver Beach, meanwhile, is brand

new and features “stunning enhancements”

such as innovative, energy-efficient cooling

and heating, luxury interior finishes, and

low-maintenance exteriors.

“Our homes are fitted up to the nines,” Kow-

alski says. “They have hardwood floors, gran-

ite countertops, stainless steel appliances,

washers and dryers, and more. They’re also

completely finished on the exterior as well,

with paved driveways, decks, patios and

walkways.” Many of these features are even

included in the standard package of a Silver

Beach home – which can start at roughly

$300,000 and go up to $600,000. The ma-

jority are priced roughly in the middle.

“A lot of builders build a basic home, and

then everything that you really want is ex-

tra,” Kowalski says. “They give you cheap

countertops, no appliances, no air-condi-

tioning, and everything is an upgrade. The

market that I cater to is a little savvier, a little

more educated, and sometimes a little older.

They’ve been through all that and they don’t

want to go through it again. They don’t want

to be nickel and dimed. They want to come

in and get the good stuff right off the bat.”