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Business World |
June 2015
98
markets throughout North America, Europe
and Scandinavia, it makes marketing the
Blue Haven Hotel a challenge.
“We have a few different distribution chan-
nels,” Pistil said. “We also have to select the
markets from where we get our flights. Our
main markets are the UK – where we have
a couple of flights directly from London to
Tobago. Also North America – Canada and
the USA – because there are flights connec-
tions from New York and Toronto to Trini-
dad and every hour there are multiple planes
coming over and connecting to Tobago. Also
central Europe and Scandinavia, this is our
main markets where we work with two op-
erators doing marketing and trade shows.”
Intimately intertwined with the pageantry
of the past – with the likes of Rita Hayworth
and Robert Mitchum pictured enjoying a
retreat to the Blue Haven Hotel forever fro-
zen in time, Pistil hopes to continue to carry
on the tradition via a transition combining
old school chic, modern manners, and ease
of access into Tobago. “We still want to be
one of the leading hotels in the Caribbean,”
he said. “We have planned to expand to 50