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our core value set,” says Cuddington. “I did a
Another motivation for maintaining their
scale is Cuddington and Cunnington under-
standing that it is their personal brands that
draw clients, meaning that handing projects
over to colleagues could ultimately disap-
point clients, and so they steer clear of this
type of delegation. “We can lavish attention
on clients and not have to pass it down the
in the dialogue with our clients at all times,
because they hired us for us, and for our track
While Measured Architecture has worked to
establish an industry foothold by singling in
on residential projects, Cuddington hopes to
to create a split between residential, cultur-
al and institutional, and public art. “We’re
interested in diversifying, so we can cross-
cent residential because we’re really good at
it, and we like that work,” says Cuddington.
AWARD RECOGNIZED
Starting out with a solid focus on residential
projects has proved to be a solid game plan
for Measured Architecture, with their recent
Cloister House project receiving the 2014
Vancouver Urban Design Award for Small
Residential Buildings.
Yet alongside the recognition that such an
-
ters the idea of greater architect sovereignty
in projects,as their client allowed them great
leeway in exploring their own ideas for the
Cloister House.
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