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April 2015

| Business World

141

In 2016, Shared Hospital Services will celebrate 40 years in the healthcare industry. Formed

by five hospitals, the non-profit cooperative based in the Tidewater region of Virginia has

evolved through the years and maintains its commitment to improving the quality of their

products by altering the experience and standards of laundry service.

Laundry is serious business for Shared Hos-

pital Services President and CEO, Charles

Berge. An industry veteran with 35 years of

experience, Berge understands how impor-

tant it is to keep things fresh.

“The reality of today’s healthcare industry,

and not just the healthcare laundry industry,

is an increasing focus on customer care and

satisfaction,” Berge said. “The industry as a

whole must move away from the thought

process of ‘here’s a sheet, here’s a towel’ - pur-

chase cheapest product out there.”

“The Affordable Care Act challenges us to

reconsider the care provided and is changing

the effect the Laundry has on that customer’s

satisfaction.”

What was once a customary procedure for

hospitals and care centers to maintain their

own in-house laundry operation has now

shifted. As factors such as maintenance of

equipment, staffing and up-keep of regula-

tory protocols pose obstacles ranging from

time and money to the primary function of

patient care, Shared Hospital Services has

become an innovator whose influence has al-

lowed the healthcare industry the opportu-

nity to place their primary focus on patient