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Business World |
April 2015
48
cluding Curtis who began his role as Gen-
eral Manager in early 2014- beaming guest
reviews have been flowing and the resort has
seen its rankings on TripAdvisor rise con-
tinually. With an achievement such as this,
there's no doubt that both staff and manage-
ment feel proud.
"Current management has brought a new
and progressive service culture to Casa del
Mar," explained Curtis. "New management
has more of a hospitality background in
Four-Star resorts. As evidence of the new
customer service culture, Casa del Mar has
risen from number 16 to number 6 on Tri-
pAdvisor in the past year and has been up-
graded from a select resort to a premier re-
sort in the Interval International inventory."
It's only natural to expect that accolades from
organizations such as TripAdvisor would
lend a hand in regards to marketing. Howev-
er, Casa del Mar is an established timeshare
property with an impressive sold unit per-
centage and loyal owners, so marketing isn't
a top priority for the resort.
"As a mature timeshare resort which is 98%
sold out we do not have the need to market
to the extent that other resorts do. As well
our owners are very loyal and the vast major-
ity use their weeks here as opposed to “bank-
ing” their weeks and vacationing elsewhere;
they are our best marketers."