8 | Super Steel
level that’s “closer to the 650-700 range” as
revenue figures increase toward triple-digits.
“We have a 450,000-square-foot facility,
so we’ve got plenty of real estate,” he says.
“The beauty there is we can go from $65 or
$68 million up to $100 million without any
brick and mortar. It’s just manpower and le-
veraging the off-shifts, which is a great mod-
el to grow under because it’s all incremental
variable.”
The burgeoning workforce will be capa-
ble of multiple services, too.
The company’s new-school value propo-
sition goes far beyond its signature contract
manufacturing, metal work, painting and
welding capabilities, Smith says.The updated
aim is to continue to boost benefits beyond
those traditional services, with the addition
of assemblies, hydraulics, etc., that turn the
facility into a one-stop shop for its highest-
end customers.
Among the companies Super Steel works
with toward that end are NewHolland, Cat-
erpillar and John Deere, three of the agricul-
tural industry’s main players.
“We’re with the big blue-chip guys. We
build complete whole goods for New Hol-
land, for example,” he says. “We’ll build bale-
wagons complete. We’ll do the fabrications,
purchase the components for it, assemble it
