Super Steel | 11
lion in equipment, facilities and grounds
– alongside the development of the core
competencies – over the last few years since
reacquiring the business, which creates a
better working environment and translates
to transition-weary employees not looking
around in anticipation of the next delivery
of bad news.
“It gives them a good sense that we’re go-
ing to be here for the long haul. They’re see-
ing the new work, the differentiation, the
diversification of customers and our backlog
is very strong,” Smith says. It was a process,
there’s no question. There was some wait-
and-see, and just through executing what we
said, we started to get the bandwagon filled
back up.
“People started to embrace it and we got
critical mass. Since then it’s just become a
way of life.”