Insight Merchandising | 7
gan encountering problems, Filippone says,
Insight decided to lessen corporate risk by
diversifying its client base to include major
nationwide retailers with more than 1,000
stores apiece.
That list now includes heavy hitters like
Kohl’s, Target, Walmart, JCPenney and Pier
1, and the company’s services them out of
an 80,000-square-foot facility in Grapevine
that houses its office, production and distri-
bution functions. It also has an assembly and
procurement center in suburban Los Ange-
les and partners with two manufacturing fa-
cilities in China.
Approximately 60 percent of Insight’s
products – mainly metal and wood – are
made in China, while the other 40 percent
is built domestically, including 90 percent of
acrylic and plastics work in Texas.
All the work is custom, Filippone says,
and emerges from a process that can began
as informally as a sketch on a napkin before
ultimately progressing to vector comps and
full-color renderings.
Prototypes are shipped within 48 hours
of initial phone or email contact with a cus-
