manship can show in the finite details.”
Still, no matter how much the front end
may change, the back end remains a hands-
onproposition.
In fact, Fetzer has eschewed a trend toward
automating the finish process with a
rolling-line systemthat’s become popular in
the industry, in favor of a throwback to its
TheodoreRoosevelt-era roots.
“It’s the control you get,” Wixom said,
“when you have experts with 30-plus years
of finish experience laying that finish down
and understanding the benefits of a hand
finish and really giving the attention
required tomeet the customer’s expectation
fromthe samples thatwe’ve represented.”
FetzerWoodworks | BusinessWorld-
Magazine
| 6
