Fetzer Architectural Woodworks - 2014 Brochure - page 4

recently as 15 or 20 years ago,” he said.
“However, in architectural woodwork, the
craftsmanship that is required to reflect in
the wood what our clients and these
architects desire, it takes tenured skill.
“This isn’t a three-year apprenticeship and a
two-year journeyman training program.
Our most seasoned carpenters on the shop
floor have been with us 30 and, in some
cases, 40-plus years.”
Not surprisingly, the company celebrates its
historywith an equal amount of reverence.
It began in 1909 as a small cabinet shop
founded by Kaspar Fetzer in downtown
Salt Lake City and has subsequently grown
into one of the countr y ’s larg est
millworkers, whose fingerprints can be
found on substantial projects across the
United States and in retail-centric products
inChina andNewZealand.
Anew corporate logowas commissioned to
recognize the 100-year birthday in 2009
and an element of that new symbol was
maintained on subsequent logos through
2013.
“It’s celebrated in everything we do and
everything we recognize within our
company,” Wixom said. “In our entire sales
approach, in our documentation, in our
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