franchise fee is $35,000 with a 5 percent
royalty fee for a non-renewable agreement.
Schram said contact with the company is
frequently made by candidates interested in
more information after doing preliminary
research online. The company also takes
part in appropriate franchising shows and
advertises the opportunity in pertinent
magazines andothermedia.
Buffalo Wings & Rings has twice been
included on Entrepreneur magazine's
“Franchise 500” list, earning a No. 326
ranking in 2010 and aNo. 417 placement in
2011. Existing growth projections aim for
the addition of 10 new locations per year,
with an ultimate five-year aim of reaching
100 and becoming a strong No. 2 in the
category nationwide, behind Buffalo Wild
Wings.
“The good thing with restaurants is there
are a lot of passionate people,” Schram said.
“Some people love it. Some people see long
hours and they say 'No, it's not really forme.'
It's very important when you sit down with
the prospects that you help themdiscover if
this is their dream. We have the financial
means. We have the system. We have the
field support to do a quality job with that
growth.
“We want to be the undisputable challenger
in the category.Wewant to be recognized as
the top challenger, withnodoubt.”
Looking out five years, Schram said, both
remaining relevant to the applicable pool of
customers and being careful to avoid short-
term trends are vital toward achieving the
lofty objectives.
In the end, he said, it's all about execution.
BuffaloWings & Rings
| BusinessWorld-
Magazine
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