6 | Jake’s Wayback Burgers
lure. To be sure, it isn’t just the hamburgers
and milkshakes, there’s plenty other items of
unique appeal, from the Chili-Cheese Dogs
and Buffalo Bleu Crispy Chicken to House
Made Chips and Irish (yes, Irish) Nachos.
All food is also prepared in a kitchen
area that is actually exposed to the dining
area. This not only compels the mandate for
cleanliness, but consumers can actually see
and take comfort in that cleanliness – some-
thing else sorely missing among other estab-
lishments.
Carter had grown Jake’s to encompass
eight locations throughout Delaware, and
later, with prodding from a few consultants,
he transitioned to a franchise and opened
four more locations. By 2007, Carter real-
ized that it was becoming increasingly im-
possible to manage operations all on his
own. In order to go national, he was going
