8 | Gold Coast Transit
quality grants to add new routes to its ser-
vice area. These routes have been strategi-
cally developed to reduce traffic congestion,
thereby reducing exhaust emissions, but also
provide transit service to areas which previ-
ously lacked. This too has led to increased
ridership, especially for those in South Ox-
nard who are connecting with jobs or the
Ventura County Government Center on the
other side of town.
It terms of efficiency and convenience,
GCT has recently implemented new elec-
tronic fare boxes within its fleet. In the past,
passenger purchased passes which had to
be verified by drivers, but now, the system
enables passenger to quickly swipe a card
through a reader which beeps when the fare
is verified. Brown says it allows for more rap-
id boarding. GCT is additionally developing
new fare models that will allow passengers to
purchase day passes on the bus, or purchase
monthly passes that are good for 31days from
1980 aerial view of transit center
