About Sales | 3
It has been said that to achieve excellence in sales, one should
not be so concerned about closings but more conscious of
beginning new relationships. This philosophy has augment-
ed the extraordinary abilities of an Atlanta enterprise which
has emerged as a critical partner to builders in one of Amer-
ica’s hottest housing markets. In this case, the starting of
new relationships has not only resulted in increased closings
but opened the door to increased success for all in Atlanta’s
building industry.
In recognition of the city’s summer temperatures as well as its scin-
tillating nightlife scene, Atlanta has secured national recognition as
Hotlanta – a moniker that’s made all the more meaningful given the
recent heating of its housing market. In the second quarter of this
year, just shy of 11,000 new homes were started by Atlanta builders,
a total not seen since 2008 when the economic recession brought
so much momentum to a screeching stop. Builders in Atlanta, like
so many in communities throughout the nation, were crippled in
the downturn, but things are definitely looking up as housing starts
have increased by 70 percent over the past year. Employment figures
