Wok Box Fresh Asian Kitchen | 7
vice that offers good value for franchisees.
A closer look at the finances brings an-
other reason to buy into theWok Box brand.
While their average initial investment cost
is in the $300,000 to $350,000 range, Wok
Box has a majority of franchisees generating
multiples of that initial cost, Eade says. “The
brand is awesome, but when you look at the
unit level economics, it makes a lot of sense
too.”
When looking for a new franchisee,
Wok Box seeks people who are outgoing,
friendly and will put customer service first.
“
We can teach you the menu items, we can
teach you how to run a business – but what
we can’t teach is that charismatic attitude,”
Eade says.
After meeting the financial and per-
sonality requirements, it’s also a matter of
having the right fit. “As much as franchisees
choose our brand, we choose our franchi-
sees.”
Franchisees begin their training by vis-
iting one of their corporate stores for two
or three weeks with their managers and em-
ployees. They go through everything with
owners – from cutting vegetables to invento-
ry counts and calculating their weekly profit-