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| Planet Beach
They’ve been business partners for 20 years.
“
He is the visionary behind everything. He
came to me with an idea and asked me to be
his business partner and we just started the
company,” says Price.
Price and Smith both come from a
health club background. Originally, they
took the health club membership-driven
business model and started as a tanning fran-
chise. In 2005 they repositioned the brand
as a “Contempo Spa” and trademarked that
term. This change pioneered the entire in-
dustry, Price says.
A Contempo Spa is a spin on tradi-
NancyPrice