Assisting Hands Home Care | 7
looking forward to a next 20 to 30 years of
growth.”
COMPASSIONATE HEARTS
“
The biggest quality we look for is compas-
sion,” Kofoed says, explaining what the brand
looks for in their new family members. “We
know that most people can run this business
if they have a compassionate heart.”
Once somebody has joined the Assist-
ing Hands family, they are provided with a
“
pre-training checklist” that helps them get
a good start on setting up their business
and preparing for the upcoming challenges.
When that’s complete, they come to Arizo-
na, where they are trained for a week in how
to run a successful franchise by co-founder
Gail Silverstein herself. “She wants to make
sure everybody knows what she’s done to be
very successful,” Kofoed says.
Cline Waddell